The Wisdom of Crowds Part Two

DSC_0195Supporters Direct Scotland (SDS) held a one day summit for Scottish Trusts on fan ownership on the 29th of July 2013 at Stirling Albion football stadium.

This event was attended by Elaine Millar, Barry Richmond and Andy Millar from the Killie Trust board. This was an opportunity for supporters to discuss common issues and to share experiences on a number of subjects.

The Stirling Albion story

First we had a presentation on Stirling Albion’s move into community ownership. This change of ownership took place in order to prevent the heavily in debt club going into administration. The debt stood at £1.3 million with no real plan to reduce this figure.  A situation very similar to the one at Killie but on a slightly smaller scale. The long term strategy for Stirling Albion was to deal with the debt and have a sustainable football club.

The Dundee story

The story of Dundee’s various administration events and dubious owners is well documented. The crucial part of the story is how much more difficult the purchase of the club was while in administration. The time scales for taking action can be very short indeed.

The Clyde story

Finally we told about the day to day operations of Clyde FC which is a Community Interest Company (CIC). This included the work and democratic process that has been undertaken around the proposed move to East Kilbride. Clyde have been working with in a sustainable budget since they became a CIC as the rules that cover CICs do allow them to work any other way.

DSC_0192We then took part in workshops about two different subject themes.

  • In which areas could community clubs work together to reduce overheads and increase income.
  • What governmental and governing bodies legislative changes could be made to benefit clubs moving toward or in community ownership.

Finally we had an opportunity to update the other attendees about what was happening at our respective clubs and trusts.

It was very interesting to hear what has been happening at other Trusts in Scotland, and in particular to hear from Clubs that are now in community ownership.

We came away with a lot of very good ideas that we will be adapting for our use and a lot of good contacts. There is no reason that football clubs cannot help and support each other off the pitch and still compete on it. If all scottish football fans work together we can start to improve that situation our game is in for everyone and community owned clubs are leading the way.

For more details visit the Scottish fans page about the summit.

Killie Trust Board Statement on Kilmarnock Redevelopment

Trust10aThe Killie Trust would like to congratulate Diageo PLC and the Klin Group on their announcement of the proposed development of an indoor arena and associated facilities in Kilmarnock. The Killie Trust has long been involved in attempting to bring community-based multi-sports facilities to Kilmarnock. This fantastic and unique community-based venture would bring much-needed jobs and attract visitors back to the town, as well as providing the local population, organisations and businesses with top quality facilities. The Killie Trust looks forward to working closely with Klin Group in the consultation process to begin shortly.

Barry Richmond, Chairman of the Killie Trust stated: “From a community perspective we as a Trust are excited by what the future holds and that is not something that we have been able to say for a long time. I sincerely hope that other community groups will recognise the significance of these proposals and that we as a collective, in partnership with the Klin Group and the legacy of Diageo, can help put Kilmarnock back on the map as Scotland’s top provincial town with a heritage to be proud of and a future that is bright.”

Nigel Fitzsimmons, Secretary of the Killie Trust stated: “The Macklin family are strong advocates for the regeneration of Kilmarnock and the revitalisationof this community. Their vision and commitment are in harmony with the community targeted objectives of the Killie Trust and we are delighted to be involved in this exciting development”

Trust board member and Vice President of Kilmarnock & District History Group Gary Torbett said: ‘Kilmarnock has a long history of innovation, promotion and excellence in sport. The proposed development ensures this would continue for generations to come and truly gives the area a sporting and socialhub to be proud of. The rewards of having such a magnificent facility at the heart of the community would be significant and give us all a future to be proud of. Well done to Diageo and Klin group for their positive vision.”

K-Step: How it Works

Following on from yesterdays blog about how K-Step came to be, here you can read how its all done.

We’ve all heard the one about our school years being “the best years of our lives” but is that really the case. I’m sure we’ve all got mixed memories of our time trying to work out that unsolvable algebra problem, making sense of a William Shakespeare soliloquy or translating the thought “when’s that bell gonny ring” into French.

What if you were going to school in the morning KNOWING you were going to learn about the history and all aspects of the famous Ayrshire Killie??

One of the main objectives of the Killie Trust is to bring our football club closer to the community and attempt to generate a love of all things Killie in the hope that we can increase our supporter base. You don’t need a maths degree or 20/20 vision to see that attendances at the Theatre of Pies are down and we can debate over many hours (and a right few beers) what the root causes are.

Talking about ways to increase attendances is one thing but in this financial climate it’s time to put words into action and follow King Kenny’s mantra about supporting your local team. So, where better to start than to get right into our schools and get Primary 5/6 youngsters passionate about the KILLIE!

With this in mind, the Trust talked the idea through with a then unemployed local K-Step3student teacher, Lesley Sandison. Over a period of time, a programme was devised, which fitted comfortably with the education department’s Curriculum of Excellence, to use the attraction of the football club as a means of encouraging pupils in their verbal, written, aural and social skills. The Kilmarnock Supporters’ Trust Education Programme (K-STEP) was born.

The programme is spread over six two and a half hour sessions. The Trust also lend the class a small camcorder which pupils take turns to use to record all their activities throughout this period. They can later transpose this to DVD to look back on at a later date.


With a Killie flag as a backdrop instead of Big Ben, pupils take turns to act as newsreaders, reading out key chapters in the 143 glorious years of our famous old club.

Using these key chapters, they then create a timeline frieze and decorate it with some pictures showing past glories and the famous faces that have played for our club over the years. The completed 20 foot frieze thereafter takes pride of place on the classroom wall.

This newly gained knowledge about the history of the club is then put to the test with a game of KILLIE QUIZBALL, a Monopoly-style board game with various pitfalls and questions to be answered along the way before someone can be crowned CHAMPIONNEE!


We can’t get by in life without using numbers and football is no different. Squad numbers, attendance numbers, match scores, not to mention the big numbers involved in money matters.

Pupils discuss how a football club can make money and what the Club has to spend money on to ensure a match can take place.

Their arithmetical skills are tested when they are ‘given money’ to spend in the Killie Shop and Snack Bar and they examine match day profit and loss accounts.

One important revenue maker with the Club is selling replica football kits so the pupils set about designing a strip for the famous ‘blue and whites’, the winner to be judged by Kenny Shiels himself.


A debate ensues on what a ‘manager’ is and what makes a good manager? Pupils get to pull together all their good points and fill in an application to the Chairman to be considered for the position of manager at Kilmarnock F C.

Once they have become manager, they must buy a team and keep it within the Chairman’s very strict budget restraints. Pupils mull over a pool of players, weighing up their cost, positional strengths and weaknesses before coming to a decision on which eleven forms THEIR team……and don’t forget the Chairman’s VERY strict budget restraints.


This session is all about teamwork and co-operation. Players can’t perform without the help of their teammates and if one part of the team doesn’t perform, prepare to lose the game.

Various exercises take place to show the benefits of working as a team and how you can achieve your goal if everyone co-operates.

The session finishes in the gym hall with ‘parachute games’ which test their teamwork to the max.


The KFC Community Department visit the school and deliver an input on healthy eating and nutrition and their knowledge is tested by way of a quiz.

This is followed by an exercise session in the gym hall where pupils can work up a sweat during some fun-filled games.

Killie players visit the class for the last period of the day and are grilled by up-and-coming journalists on all aspects of their life and experiences…..and even probe about THEIR time at the school.


The last session involves a visit to the hallowed ground at Rugby Park.

Pupils are given a guided tour through the stadium, hearing about all the various artefacts and memorabilia on display, while trying to fill in questions relating to them on a fact sheet.

They also visit the Board Room, home, away and referee’s dressing rooms, the medical suite, get to come out of the tunnel to the pitch-side and sit in the dugouts.

Then, its light refreshments followed by a short prizegiving where everyone gets a ‘goody bag’ and a diploma signed by Kenny Shiels and Jimmy Nicholl officially certifying them as Killie fans.

To try and cement a bond between pupil and KFC, our Club generously donate tickets to the school for home games which fall within the six week K-STEP programme so pupils can take in the whole match day experience first hand. Hopefully this taster will make them want to keep coming back to Rugby Park to become the supporters of the future.

The Killie Trust very much believes that the future sustainability of our Club will depend on youth development and more integration between Club and community. Youth development on the playing front is, of course, very important but just as vital is youth development off the pitch. Supporters are the lifeblood of the Club and without them, KFC would not exist.

K-STEP is a structured way for players to visit Primary Schools and a vehicle for the Club to get its message across and hopefully increase our supporter base.

Let’s face it, with average home crowds of just over 4,000 in an 18,000+ stadium, we’ve got a lot of empty seats to fill!

Last year the Trust polled sufficient votes in a national RBS community competition to be awarded some money for this initiative, which has allowed it to be rolled out to several schools.

St. Sophia’s in Galston have recently completed the programme which will now move on to New Farm and Bellfield Primary schools in the New Year.

The Trust is on the lookout for suitable volunteers to become part of the team delivering the programme to local schools. It goes without saying that the more volunteers we have, the more schools we can reach.

If you’re interested in helping out or want to know more about the programme, please get in touch via email to – or

K-STEP: The Story So Far

K-Step3In July last year RBS launched CommunityForce, a new initiative to help support local charities, organisations and groups to raise publicity for their work and attract volunteers. The programme also provided the opportunity for three groups in each of the bank’s 27 CommunityForce areas to win awards of £6,275 each. Organisations and charities applied for awards during the summer and an online public vote took place to decide which three organisations in each area would receive the awards.

The Killie Trust applied to CommunityForce in the hope of extending their Primary School education project which proved to be successful and very popular when it was piloted at Patna Primary school.

This innovative project promotes literacy, numeracy, decision making and healthy diet and exercise activity. It helps develop an understanding of co-operation, leadership and financial awareness among primary school pupils, using a Kilmarnock Football Club throughout as a theme.

Pupils got the opportunity to interview Kilmarnock players, tour Rugby Park and also attend a number of home matches during the project’s duration.

RBS_Logo_bold_articleCommunityForce, which forms part of the Bank’s Customer Charter, offers organisations more than just financial support. By applying for the awards, local charities and projects became part of a local online network giving them greater visibility and the opportunity to attract volunteers from the local area. RBS staff is also getting involved by volunteering their time and expertise.

Since the win the Trust has named the project K-Step (Kilmarnock Supporters Trust education Project) and Jim Thomson, who was instrumental in the pilot scheme said “We are absolutely delighted that our project has been recognised in this way. The funding will ensure that we will be able to roll it out to other local Primary schools and, at the same time try and lay foundations to ensure Killie supporters of the future too. A big thank you is also due to Kilmarnock Football Club for buying into the concept and making our project so unique and special”

If your school would like to take part or, if you would like more information on the project, please contact the Killie Trust by email or mobile at 07748 252455.

You can check the project out at or on twitter @k_step2012