At half time of the last home game of the 2003/2004 season 10 Killie fans donned their boots and took to the Rugby Park pitch to promote the recently introduced Fifty for the Future scheme by having a go at the “crossbar challenge” which was made famous on Sky Sports “Soccer AM” TV show. If you aren’t familiar with it, each person has to strike a dead ball from the centre spot (or edge of the centre circle in this case) and hit the crossbar. Quite simple really…..but also really hard.
Though not a fund raiser it was used to embed the idea of FFTF firmly in everyone’s mind. Judging by the success over the course of that scheme, I would say it worked.